Examlex
A(n) ____ is usually a middle manager who learns about a new product or service idea and becomes committed to it.This manager helps the inventor overcome resistance to change and convinces others to take the innovation seriously.
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline in the market.
Quality Function Deployment
A systematic approach used to incorporate customer requirements into every phase of product development and production.
Planning Matrix
A tool or framework used to organize, prioritize, and systematically assess various aspects of a plan or project.
Customer "Wants"
The desires or needs of customers that companies seek to satisfy with their products or services.
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