____ May Explain Why Publishers Are More Likely to Publish

question 104

Multiple Choice

____ may explain why publishers are more likely to publish a children's book by a recognizable celebrity like Katie Couric than to consider a beautifully illustrated and written book by an unknown author.

• A)Bounded rationality
• B)Irrational decision making
• C)Optimization
• D)Feasibility
• E)Means-end inversion

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