When a Marketing Manager Decides to Launch a New Product

question 85

Multiple Choice

When a marketing manager decides to launch a new product because it was the first product he investigated that showed profits over the minimum required threshold,what type of decision process is this manager using?

• A)Escalation of commitment
• B)Intuition
• C)Bounded rationality
• D)Satisficing
• E)None of these.

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Definitions:

Lasalocid A

A polyether antibiotic used as an anticoccidial agent and in veterinary medicine to control coccidiosis.

Coccidiostat

A chemical agent used to inhibit the growth of coccidia, protozoan parasites, often used in veterinary medicine to prevent coccidiosis.

Antibacterial Agent

A type of antimicrobial designed specifically to fight bacteria and prevent their growth or reproduction.

Streptomyces Lasaliensis

A species of actinobacteria, known for producing antibiotics and other bioactive compounds.