In the GE Business Screen Matrix,businesses That Have Good Competitive

question 11

Multiple Choice

In the GE Business Screen matrix,businesses that have good competitive position in an attractive industry are known as

• A)losers.
• B)winners.
• C)profit producers.
• D)question marks.
• E)cash cows.

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Definitions:

Systematic Risk

The risk inherent to the entire market or market segment, which cannot be reduced through diversification.

Total Risk

The complete range of risks involved in an investment, encompassing both systematic and unsystematic risks.

Expected Return

The anticipated amount of profit or loss an investment is expected to generate over a given period.

Securities

Financial instruments that represent ownership positions in corporations (stocks), creditor relationships with corporations or governmental bodies (bonds), or rights to ownership as represented by an option.