EBay Partnered with Nielsen Co

question 80

Multiple Choice

eBay partnered with Nielsen Co.to poll users about ads on eBay .Nielsen then packaged the information for advertisers.This was a response to advertiser complaints about the effectiveness of ads on the Internet.Verifying ad effectiveness of other companies before buying ad space on eBay is a ____ control for the businesses.

• A)preliminary
• B)postaction
• C)feedback
• D)screening
• E)concurrent

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Definitions:

Obsessive-compulsive Disorders

A type of anxiety disorder marked by uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that the person feels the urge to repeat over and over.

Cognitive-behaviorist

A practitioner of cognitive-behavioral therapy, a form of psychotherapy that focuses on modifying dysfunctional emotions, behaviors, and thoughts by interrogating and uprooting negative or irrational beliefs.

Dog Phobia

An intense, irrational fear of dogs, leading to significant anxiety and avoidance behaviors.

Modeling

In psychology, a therapeutic technique that involves learning through the observation of others’ behaviors and the outcomes of those behaviors.