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What do studies about the variable of ethnicity and AIDS tell us?
Escalator Clause
A section in a contract that provides for price increases if certain, specified conditions occur.
Loss-leader Pricing
A pricing strategy where a product is sold at a loss to attract customers, with the expectation they will make additional purchases of other items at regular prices.
Elastic Demand
Demand for which a given percentage change in price results in an even larger percentage change in quantity demanded.
Odd Pricing
A pricing tactic in which a firm prices products a few cents below the next dollar amount.
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