The Key International Marketing Strategy Deployed by Apple Computers in Australia

question 35

True/False

The key international marketing strategy deployed by Apple Computers in Australia is to sell through the internet alone.

---

Definitions:

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price, where the amount sellers are willing to sell equals the amount buyers are willing to buy.

Supply Curve Shift

A change in the position of the supply curve, either to the left or right, indicating a change in the quantity supplied at every price level, due to factors other than price.

Downward-Sloping Demand

The economic principle that, all else being equal, as the price of a good or service decreases, consumer demand for it will increase.

Equilibrium Price

The price at which the quantity of a product offered for sale equals the quantity of the product in demand.