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The Wotif.com online accommodation success story is based on which strategy?
Segment Attractiveness
Segment attractiveness refers to the degree to which a specific market segment is considered desirable to enter or compete in, based on factors like size, growth potential, and profitability.
Strategy Formation
Strategy formation is the process of developing the routes and methodologies an organization intends to use to achieve its long-term goals.
Competitive Advantages
Factors that enable a company to perform better than its rivals in the market, such as superior quality, low cost of production, or exclusive access to resources.
Marketing Mix
The blend of marketing tools that a company uses to pursue its marketing objectives in the target market, traditionally identified as product, price, place, and promotion.
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