For Years,Motorola Complained About Formal and Informal Japanese Trade Barriers

question 46

Multiple Choice

For years,Motorola complained about formal and informal Japanese trade barriers.In 1987,Motorola allied itself with Toshiba to build microprocessors.This alliance helped Motorola secure government approval to enter the Japanese market.This is an example of which advantage to strategic alliances?

• A)A strategic alliance could help the firm establish technological standards for the industry that will benefit the firm.
• B)A strategic alliance is a way to bring together complementary skills and assets that neither company could easily develop on its own.
• C)Strategic alliances allow firms to share fixed costs.
• D)Strategic alliances may facilitate entry into a foreign market.

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