Which Strategy Focuses on Increasing Profitability by Customising the Firm's

question 44

Multiple Choice

Which strategy focuses on increasing profitability by customising the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

• A)international
• B)global standardisation
• C)localisation
• D)transnational

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Definitions:

Drilling Machine

A tool used for making holes or cutting through materials like wood, metal, or mineral ore, essential in various construction and manufacturing processes.

Forward Contract

An agreement not based on standard terms between two entities to purchase or sell a given asset at a future date for a price that is determined now.

Foreign Currency Risk

The possibility of losing value due to changes in the exchange rate between two currencies.

Fair-value Hedge

A strategy used in accounting to mitigate the risk of changes in the fair value of an asset, liability, or firm commitment through derivative contracts.