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Formed in 1967,ASEAN was an attempt to establish a free trade area between:
Financial Valuation
The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.
Brandz
A global brand equity platform that provides insights and research on brand valuation and performance.
Brand Scorecard
A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.
Brand Coolness
The perception of a brand being trendy, favorable, and appealing to its target demographic, often associated with cultural relevance.
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