Managing an International Business Is Different from Managing a Domestic

question 3

Multiple Choice

Managing an international business is different from managing a domestic business and is more challenging due to a variety of reasons including country differences;a wider range of more complex problems;the greater intensity of competition;increased likelihood of intervention by governments,home and host;and:

• A)barriers to cross-border trade and investment are said to be flat or dormant.
• B)outsourcing is increasing due to worldwide productivity.
• C)added complexity of conducting transactions in different countries.
• D)national economies are becoming increasingly interdependent on each other.

Identify the bases for segmenting international markets.

Understand the role of social media behavior in market segmentation.

Examine the advantages of different targeting strategies.

Understand niche marketing and its appeal to consumers with specialized needs.

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Definitions:

Agitated

A state of nervousness or unrest, often characterized by rapid movement or speaking.

Nonreactive

Describes a substance or individual that does not respond or change when exposed to another substance or a particular stimulus.

Extroverted

Characterized by an outgoing, socially confident personality, often seeking stimulation and enjoying the company of others.

Curious

Having a strong desire to learn or know something.