Which of the Following Two International Strategies Are Most Compatible

question 137

Multiple Choice

Which of the following two international strategies are most compatible with a geocentric staffing policy?

• A)Global standardization and transnational
• B)Localization and transnational
• C)International and transnational
• D)Global standardization and localization

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Definitions:

Routine Problem Solving

A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.