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A Critical Aspect of the Marketing Function Is Identifying Gaps

question 71

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A critical aspect of the marketing function is identifying gaps in the market so that the firm can develop new products to fill those gaps.


Definitions:

Chromosomes

Long strands of DNA wound around proteins, located in the cell nucleus, carrying genetic information.

Genotype

Genetic makeup of an individual.

Phenotype

Characteristic observed in an individual due to the expression of his or her genotype.

Progeria

Severe retardation of growth after the first year accompanied by a senile appearance and death at an early age.

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