The Goal of Market Segmentation Is to Optimize the Fit

question 24

Multiple Choice

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the _____,thereby maximizing sales to that segment.

• A)marketing mix
• B)promotion mix
• C)product mix
• D)distribution mix

---

Definitions:

Suspended

Temporarily halted or postponed, often referring to processes, activities, privileges, or operations until certain conditions are met or resolved.

Computer Technology Industry

A sector focused on the development, manufacturing, and sales of computer hardware, software, and services.

Organizational Structures

The systematic arrangement of roles, responsibilities, and authority within an organization, designed to facilitate coordination and efficient management.

Network Structure

The arrangement or pattern of interactions among nodes (which can be people, organizations, computers, etc.) within a network.