Which of the Following Is True About Fragmented Retail Systems

question 93

Multiple Choice

Which of the following is true about fragmented retail systems?

• A)The more fragmented the retail system,the more economical it is for a firm to make contact with each individual retailer.
• B)They tend to have short channels of distribution.
• C)A relatively small sales force is required to deal with a fragmented retail sector.
• D)It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.

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