Which of the Following Communication Strategies Relies Primarily on Personal

question 77

Multiple Choice

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

• A)Indirect
• B)Pull
• C)Push
• D)Push-and-pull

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Definitions:

Franchise

A business model where individuals or entities are granted the rights to operate a business under the brand and guidance of an established company.

Disclosure Statements

Documents that outline the critical information and financial details every party involved needs to know in a financial transaction or legal agreement.

American Franchisee Association

An organization that represents the interests and rights of franchise owners in the United States.

Trade Association

A trade association is an organization founded and funded by businesses that operate in a specific industry, designed to promote common interests, provide resources, and advocate for policies favorable to the industry.