The Use of Price as a Competitive Weapon to Drive

question 104

Multiple Choice

The use of price as a competitive weapon to drive weaker competitors out of a national market is called:

• A)multipoint pricing.
• B)predatory pricing.
• C)forward pricing.
• D)supra-competitive pricing.

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Definitions:

Try-demo Units

Sample products or systems that are offered for trial use to demonstrate their capabilities or features before a purchase decision is made.

Trialability

The degree to which a product or service can be experimented with on a limited basis before making a purchase decision.

Failure Rate

The proportion of a product, process, or service failing within a specific period under normal conditions.

Brainstorming Sessions

Group activities designed to generate creative ideas or solve problems through spontaneous participation.