When a Product Serves Universal Needs,it Becomes More Attractive To

question 49

Multiple Choice

When a product serves universal needs,it becomes more attractive to:

• A)customize products to suit small consumer groups.
• B)become more locally responsive.
• C)concentrate production at an optimal location.
• D)globally disperse production to all major markets.

Explain the role and effect of technology in enhancing customer value and marketing.

Distinguish between different types of legislation aimed at protecting competition and their relevance for marketing.

Appreciate the dynamics of market competition structures like oligopolies and monopolistic competition.

Understand the fundamental differences between a patent and a copyright, including the aspects related to digital technology.

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Definitions:

Dietary Recommendations

Guidelines given by health authorities and nutritionists concerning what people should eat to maintain health and reduce the risk of diseases.

Medical Recommendations

Advice or guidelines issued by healthcare professionals based on medical evidence to improve patient health and prevent disease.

Prescription Requirements

The specific criteria or conditions that must be met for a doctor to prescribe medication or treatment to a patient.

Health Belief Model

A mental framework that forecasts and elucidates health behaviors through concentrating on people's attitudes and beliefs.