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Identify a drawback to countertrade.
Key Account
A major customer or client that contributes a significant portion of a company's revenue, often receiving special attention and tailored services.
Personal Sales Goals
Individual objectives set by a salesperson, related to sales performance, customer acquisition, or other key metrics.
Ethical Behavior
Conduct that is consistent with what society and individuals typically think are good values, such as honesty, integrity, and fairness.
Conventional Level
A stage in moral development where individuals make judgments based on conforming to the standards of others or upholding law and order.
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