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Licensing and Franchising Are Two Entry Modes That Are Characterized

question 20

True/False

Licensing and franchising are two entry modes that are characterized by low development costs and risks for an international firm.


Definitions:

The Global Sullivan Principles

A set of ethical guidelines designed to promote corporate social responsibility, originally focused on human rights and equality in the workplace.

Universal Human Rights

The inalienable fundamental rights to which all human beings are inherently entitled, regardless of race, nationality, language, religion, or any other status.

Reverend

A title used preceding the name of a member of the clergy or religious leader.

Hacking

Unauthorized access to computer systems or networks with the intent to steal, alter, or destroy information.

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