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What are the advantages and disadvantages of exporting as a mode of entry into foreign markets?
Complementary Goods
Products or services that are typically consumed together, where the demand for one increases the demand for the other.
Inelastic
Describing demand that changes little with price fluctuations; consumers’ buying habits are not significantly affected by price changes.
Price Elasticity
The measure of how much the quantity demanded of a good responds to a change in the price of that good, demonstrating the sensitivity of consumers to price changes.
Quantity Purchased
The total number of units of a product or service bought by consumers in a specified period.
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