According to the Text,it Is Useful to Think of the Operations

question 69

Multiple Choice

According to the text,it is useful to think of the operations of a firm as a(n) _____ composed of a series of distinct activities,including production,marketing and sales,materials management,R&D,human resources,information systems,and the firm infrastructure.

• A)functional stream
• B)assembly line
• C)supply chain
• D)value chain

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Definitions:

Valuable Global Brand

A brand with high financial value and strong brand equity that is recognized and respected across the world.

Financial Performance

Refers to a company's ability to generate profits, revenues, and cash flow, as indicated by its financial statements, showing its financial health over a specific period.

Premium Price

A pricing strategy where goods or services are sold at a higher price point, indicating superior quality or exclusivity.

Social Brand

A brand that uses social media platforms to engage with its audience, build community, and enhance brand awareness and loyalty.