There Are Two Basic Strategies for Improving a Firm's Profitability

question 135

Multiple Choice

There are two basic strategies for improving a firm's profitability.These are:

• A)a differentiation strategy and a low-cost strategy.
• B)a premier strategy and a generic strategy.
• C)a one-size-fits-all strategy and a zero-sum strategy.
• D)a comparison strategy and a standardization strategy.

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Definitions:

National TV Advertising

A promotional strategy that involves broadcasting advertisements across an entire country via television, aiming to reach a wide audience.

Pull Strategy

A marketing technique aimed at creating demand for a product, prompting consumers to actively seek out the product, thereby "pulling" it through the distribution channels.

Manufacturer

An entity or individual that makes goods for sale through the use of labor, machinery, tools, and raw materials.

Neulasta

A prescription medication used to prevent infections by increasing white blood cells, commonly used in patients undergoing chemotherapy.