Which Strategy Focuses on Increasing Profitability by Customizing the Firm's

question 30

Multiple Choice

Which strategy focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

• A)International strategy
• B)Global standardization strategy
• C)Localization strategy
• D)Transnational strategy

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Definitions:

Leadership Roles

Positions of responsibility within an organization involving guiding and directing the work of others.

Prefrontal Cortex

The part of the human brain associated with decision making, complex cognitive behavior, and the expression of personality.

Limbic System

A complex system of nerves and networks in the brain, responsible for controlling basic emotions and drives.

Emotion

A complex psychological state involving an individual's subjective experience, physiological response, and expressive behavior.