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The relevance of the product life-cycle theory in the modern world seems more limited because:
Foreign Subsidiaries
Companies that are owned or controlled by another corporation based in a different country.
Multinational Firms
Companies that operate in multiple countries, managing production or delivering services in more than one country globally.
Gender Differences
The distinctions in characteristics, behaviors, physical and psychological traits, roles, and status attributed to males and females by society and culture.
Communication Styles
The characteristic ways that individuals prefer to exchange information and converse with others.
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