Examlex
Porter maintains that two additional variables can influence the "diamond" of attributes in important ways.These two variables are _____ and ______.
Relationship Selling
A sales approach that focuses on building long-term relationships with customers rather than on individual transactions.
Multi-Level Marketing
A direct sales strategy where individuals sell products and recruit others to sell, earning commissions from their sales and the sales of the team they recruit.
Loyalty Selling
A sales strategy focused on creating and maintaining long-term relationships with customers to encourage repeat business.
Personal Relationship
A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.
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