Sophisticated and Demanding Local Customers in Scandinavia Helped Push Nokia

question 13

Multiple Choice

Sophisticated and demanding local customers in Scandinavia helped push Nokia of Finland and Ericsson of Sweden to invest in cellular phone technology long before demand for cellular phones took off in other developed nations.This underscores Porter's point about how:

• A)home demand plays an important role in upgrading competitive advantage.
• B)upgrading basic factors can help countries gain competitive advantage.
• C)basic factors are the most significant for competitive advantage.
• D)international trade can help firms gain competitive advantage.

Understand the importance of corporate social responsibility and ethical marketing practices for long-term business success.

Recognize the role of supply chain management and distribution channels in delivering value to customers.

Identify the impact of marketing on various stakeholders, including society at large.

Understand how marketing channels and supply chain management contribute to efficient distribution and customer satisfaction.

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Definitions:

Senior Managers

High-level executives who are responsible for overseeing the daily operations and making major corporate decisions.

Performance Capabilities

The range of abilities or skills that an individual or organization possesses, which can influence their performance levels in various tasks or endeavors.

Bottom-Up Change

Change initiatives that originate from lower levels of the organizational hierarchy and proceed upwards, often harnessing insights and innovation from employees.

Top Management

Executives or high-level managers in an organization responsible for making strategic decisions and setting company policies.