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Royal Dutch Shell has been repeatedly criticized for contributing to human rights violations in Nigeria.
New-product Idea
A concept or proposal for a product that has not been previously introduced to the market, often assessed during the product development phase.
Open Innovation
A business strategy that encourages the use of external and internal ideas and collaborations to drive innovation and speed up development processes.
Idea Generation
The process of creating, developing, and communicating new concepts or solutions.
Concept Tests
The evaluation of consumer response to an idea before introducing a product to the market to assess its viability.
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