What Are the Three Measurements That Give Guidance to the Firm's

question 39

Short Answer

What are the three measurements that give guidance to the firm's operations?

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information that comes later.

Serial Position Effect

A cognitive phenomenon whereby items at the beginning and end of a list are more easily remembered than those in the middle.

Encoding Specificity Effect

The principle stating that the recall of information is higher if the cues present at the time of encoding are also present at the time of retrieval.

TOT Effect

Refers to the "Tip of the Tongue" phenomenon where a person cannot recall a specific word or term but has a partial recall or feels that the recall is imminent.