From an Operational Perspective, Yield Management Is Most Effective Under

question 56

Multiple Choice

From an operational perspective, yield management is most effective under which of the following circumstances?

• A) Demand cannot be segmented by customer.
• B) Inventory is perishable.
• C) Fixed costs are low, and variable costs are high.
• D) The customer is a "captive" of the system.
• E) The firm doing yield management is very profitable.

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Definitions:

Secondary Conditioner

A stimulus that becomes reinforcing through its association with a primary reinforcer.

Discriminative Response

A behavior that is specifically elicited by certain stimuli and not others, indicating the ability to differentiate between them.

Unconditioned Response

An innate, reflexive response to an unconditioned stimulus that occurs naturally without the need for prior learning.

Salivation

The secretion of saliva in the mouth, which can occur due to various stimuli including taste, smell, or thoughts of food.