Examlex
The parts of the "I" message are: specific behavior,resulting feeling and tangible effect.
Niche
A specialized segment of the market for a particular kind of product or service.
Undifferentiated
A marketing strategy where a company markets its product or service to all potential consumers in the same manner, without segmentation.
Competitive Advantage
The unique attributes or capabilities that allow a company to outperform its competitors, creating greater value for its customers.
Product Attributes
Characteristics of a product that include specifications, features, and benefits that appeal to the market.
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