Modifying Maslow's Theory,Clayton Alderfer Tried to Simplify the Needs into Three

question 3

Multiple Choice

Modifying Maslow's theory,Clayton Alderfer tried to simplify the needs into three categories:

• A) safety,relatedness,and esteem.
• B) existence,social,and esteem.
• C) existence,relatedness,and growth.
• D) social,safety,and growth.

---

Definitions:

Sponsorship

Financial or material support provided to events, activities, or individuals, often in exchange for advertising or promotional benefits.

Customer Journey

Describes the complete set of experiences that customers go through when interacting with a company and its products or services.

Cultural Meaning Transfer

The process by which cultural symbols and meanings are incorporated into brands and communicated to consumers, influencing perception and value.

Brands

Entities that combine symbols, designs, and associations to create distinctive identities for products or services, differentiating them in the marketplace.