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What is the basis of Herman Muller's Ratchet theory?
Advertising Budget
The allocation of funds towards promotional activities intended to build brand awareness, increase product demand, or communicate information to consumers.
Monthly Sales
The total revenue generated from sales activities in one calendar month, often used to track business performance.
Net Operating Income
A company's revenue minus its operating expenses, not including taxes and interest, reflecting the profit generated from regular business operations.
Fixed Expenses
Costs that remain constant for a period of time irrespective of the level of outputs, like rent, salaries, and insurance premiums.
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