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Under no conditions should companies take actions that increase their risk relative to the market,regardless of how much those actions would increase the firm's expected rate of return.
Differential Cost
The difference in total cost that will result from selecting one choice over another.
Additional Cost
Expenses incurred that are above and beyond the initial forecast or budget for a project or product.
Differential Revenue
The difference in revenue generated under two different scenarios or as a result of a specific action.
Additional Cost
Expenses incurred that are over and above the originally planned or estimated costs.
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