Which of the Following Statements Is TRUE

question 60

Multiple Choice

Which of the following statements is TRUE?

• A)​Supply chain management was invented by the auto manufacturing industry
• B)​Strategic partnerships are seen as one of the foundations of supply chain management
• C)​Purchasing is seen as the final and most difficult step in the supply chain
• D)​Service response logistics is the digital distribution of services

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Definitions:

Conjoint Analysis

A statistical technique in market research to determine how consumers value different attributes that make up a product or service.

Utility

The total satisfaction received from consuming a good or service, often used in economics to explain choices made by individuals.

Idea Generation

The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.