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Which of the following is a traditional performance measure?
Customer Experience
The overall perception and satisfaction of a customer resulting from the cumulative interactions with a brand, product, or service.
Prospective Buyers
Potential customers who have expressed interest in a product or service and may potentially make a purchase in the future.
Positive Buying Experience
A customer's satisfactory and rewarding interaction with a business, product, or service, encompassing ease of purchase, quality of service, and overall fulfillment of customer needs.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.
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