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Companies A and B are in the same industry and are identical except for cost s
Influences
Forces or factors that have an effect on the behavior, opinions, or development of someone or something.
Sleeper Effect
A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.
Phenomenon
An observable event or fact, especially one that is significant, unusual, or extraordinary.
Message
is a piece of information or communication conveyed from one person to another, either verbally, written, or through another medium.
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