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Role theory clarifies how situational demands and constraints cause
Total Utility
The total satisfaction received from consuming a given total quantity of a good or service.
Marginal Utility
The additional satisfaction or benefit received by consuming one more unit of a good or service.
Consumer Demand Curve
illustrates the relationship between the price of a good or service and the quantity demanded by consumers over a period, typically showing an inverse relationship.
Diminishing Marginal Utility
The principle that says the additional satisfaction a consumer gains from consuming one more unit of a good or service will lessen with each additional unit consumed.
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