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Leaders are more likely to be successful when introducing change if they address and capitalize on followers' emotions.
Market Risk
Variation on the return on a stock investment caused by things that tend to affect all stocks.
Stand-Alone Risk
The risk associated with investing in a stock that’s held by itself, outside of a portfolio. Stand-alone risk depends on the volatility of a stock’s own return rather than on the effect its inclusion has on the volatility of the return of a portfolio.
Business Risk
The potential for loss or failure in the operation of a company, often due to external and internal factors.
Financial Assets
Assets that derive value because of a contractual claim on them, such as stocks, bonds, bank deposits, and other investments.
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