Technical Competence Is Especially Important for First-Line Supervisors Because They

question 37

Multiple Choice

Technical competence is especially important for first-line supervisors because they:

• A) need to stimulate followers to engage in 10 percent stretching.
• B) spend a great amount of time training their followers.
• C) are frequently promoted to executive positions.
• D) are required to provide 360-degree feedback.

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Definitions:

Mixed Branding

A strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.

Retailer Branding

This refers to the process where retailers develop a brand name and identity to distinguish themselves and their private-label products from competitors.

Multiproduct Branding

A branding strategy where a company uses one name for all its products in a product class.

Multibranding

A marketing strategy that involves a company using multiple brand names for a range of products to maximize market segment coverage.