White Ethnicity

question 29

Multiple Choice

White ethnicity

• A) was viewed by Gans as contributing to individual identity,but not as creating or sustaining strong ethnic group ties.
• B) is a deep,stable identity.
• C) includes Hispanic Americans.
• D) has a tremendous impact on the everyday lives of most white ethnics.

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Definitions:

Need Recognition

The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state.

B2B Buying Process

The steps that businesses go through when purchasing products or services from another business, from recognition of need to the final purchase.

B2C Buying Process

The series of steps that a consumer goes through when deciding to purchase a product or service from a business directly.

Order Specification

Detailed information provided by customers regarding the requirements, characteristics, and quantities of the products they wish to purchase.