The Process of Creating, Communicating, and Delivering Value to Customers

question 100

Multiple Choice

The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

• A)environmental marketing.
• B)sustainable marketing.
• C)eco-marketing.
• D)value-driven marketing.
• E)green marketing.

---

Definitions:

Zheng He

A Chinese mariner, explorer, diplomat, and fleet admiral who commanded expeditionary voyages to Southeast Asia, the Middle East, and East Africa from 1405 to 1433.

Borderland

A region near or along a border that often embodies a blend of cultures, identities, and political tensions.

French

Relating to France, its people, culture, or language.

Dutch

Referring to the people of the Netherlands, their language, or their culture, recognized for contributions to art, navigation, and commerce.