Think About the Various Barriers Marketers Must Overcome in Order

question 110

Multiple Choice

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text.Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

• A)marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
• B)marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
• C)marketers advertising information about how consuming the company's sustainable product,rather than the competitor's,can reduce the impact of their purchasing behavior
• D)marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
• E)marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it

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Definitions:

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return. Present value calculations are widely used in finance and investment for assessing the value of investments.

Discount Rate

The rate of interest employed in DCF calculations for finding out the present value of cash flows expected in the future.

Cost Reduction

Strategies and actions taken to lower expenses and improve efficiency, increasing overall profitability.

CCA Class

Categories under Canada's Capital Cost Allowance (CCA) system that determine the depreciation rate for tax purposes on assets.