The Biggest Mistake Marketers Make When Auditing a Corporate Social

question 57

True/False

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

---

Definitions:

Average Rate of Return

A financial metric used to estimate the profitability of an investment, calculated as the average annual profit of the investment divided by its initial cost.

Time Value of Money

The concept that money available at the present is worth more than the same amount in the future due to its potential earning capacity.

Accounting Income

The income of a company as calculated under accounting rules, which may differ from taxable income due to differences in accounting and tax regulations.

Average Rate of Return

A measure of the profitability of an investment, calculated as the average annual profit of the investment divided by the initial cost.