The Unique Set of Associations Target Customers or Stakeholders Make

question 31

Multiple Choice

The unique set of associations target customers or stakeholders make with a brand is referred to as

• A)brand recognition.
• B)brand marking.
• C)brand value.
• D)brand image.
• E)brand equity.

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Definitions:

Shadow

In psychological terms, often refers to the unconscious aspect of the personality which the conscious ego does not identify in itself.

Firm Differentiation

The strategy of making a company's products or services distinct from its competitors in the eyes of customers, often through unique characteristics or superior quality.

Stigmatize

To brand or label something negatively, leading to discrimination or ostracization, often based on misconceptions or prejudice.