To Be Successful,brand Messaging Should

question 122

Multiple Choice

To be successful,brand messaging should

• A)keep consumers guessing.
• B)strive to explain the product in detail.
• C)contain many different messages.
• D)be complex and varieD.
• E)be consistent and concisE.

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Definitions:

Target Return

A specific financial goal that a company or investment seeks to achieve, usually expressed as a percentage of return on investment.

Short-Term Orientation

A cultural or business perspective that focuses on achieving immediate results or benefits, often at the expense of long-term goals.

Pricing Objectives

The goals that guide a business in setting the cost of a product or service to its customers, which can include maximizing profit, capturing market share, or achieving a target return on investment.

Market Share

Market share is the percentage of an industry's total sales that is earned by a particular company over a specified time period, reflecting the company's size and competitiveness in the market.