The Fact That a Consumer Who Has Tried and Likes

question 72

Multiple Choice

The fact that a consumer who has tried and likes a product and therefore, is more likely to continue buying it regardless of outside influences exemplifies the fact that

• A)consumers are not that knowledgeable in evaluating alternative products.
• B)brand image is the main reason consumers continue to purchase a brand.
• C)advertising a brand is the surest way to ensure repeat purchasing.
• D)brand equity increases a firm's ability to succeed in a difficult competitive environment.
• E)consumers do not like change when it comes to buying products.

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Definitions:

Emergent Gestation

The process through which new ideas, structures, or innovations develop gradually over time.

Gift-Giving Ritual

A social and cultural practice involving the giving of gifts as part of a ceremony or celebration, often symbolizing goodwill, respect, or social bonds.

Overtime

refers to time worked by an employee beyond their regular working hours, typically compensated at a higher rate.

Private Bill

A proposal for a law that would apply to a particular individual or group of individuals, or corporate entity, unlike public bills which apply to everyone within their jurisdiction.