The Process of Broadening the Use of an Organization's Current

question 3

Multiple Choice

The process of broadening the use of an organization's current brand to include new products is called

• A)cannibalization.
• B)co-branding.
• C)brand revitalization.
• D)brand extension.
• E)product extension.

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Definitions:

Justification Report

A document that outlines the reasons for a proposed action or decision, often including analysis and evidence.

Project Proposal

A document that outlines the plan for a project, including its objectives, methods, and budget.

Compliance Report

A compliance report is a document that outlines whether and how well a company or organization is adhering to set regulations, standards, or laws.

Chronology

The arrangement of events or dates in the order of their occurrence.