A Strategy in Which Two or More Companies Issue a Single

question 20

Multiple Choice

A strategy in which two or more companies issue a single product in an effort to capitalize on the equity of each company's brand is called

• A)partner branding.
• B)co-branding.
• C)dual branding.
• D)brand revitalization.
• E)brand extension.

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Definitions:

Licensing

Involves granting permission to an individual or entity to use intellectual property, such as patents, trademarks, or technology, under agreed terms and conditions.

Low-Risk

Pertains to investments or decisions that have a relatively small chance of resulting in financial loss or negative outcomes.

Local Manufacturing

The production of goods within a specific geographic region, typically emphasizing the benefits of reduced transport costs, supporting local economies, and minimizing environmental impact.

Franchising

A business model that allows one party (the franchisee) to operate a business using the branding and business system of another party (the franchisor) in exchange for fees or royalties.